That is Nokia’s new emblem

For the primary time in practically 60 years, one-time smartphone large Nokia is altering its iconic emblem. On Sunday, earlier than the official begin of Cell World Congress Barcelona, the corporate unveiled a brand new model id, and it’s a dramatic change. Gone is the enduring typeface and “” that outlined its earlier emblem. The corporate has as an alternative adopted a glance it claims is extra fashionable and digital.

“We’re updating our technique, and, as a key enabler, we’re additionally refreshing our model to mirror who we’re right this moment: a business-to-business know-how innovation chief pioneering the longer term the place networks meet cloud,” Nokia stated in a attributed to CEO Pekka Lundmark. “In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark told Bloomberg. “We wish to launch a brand new model that’s focusing very a lot on the networks and industrial digitalization, which is a totally completely different factor from the legacy cellphones.”

Is that this the tip of a emblem so many individuals know and love? Not essentially. Chances are you’ll recall, Nokia’s cellphone enterprise hasn’t been part of Nokia correct since Microsoft’s in the end disastrous acquisition of the corporate’s Gadgets and Providers division in 2014. After the tech large of that deal in 2016, HMD International, an organization made up of former Nokia execs, to make use of the Nokia model for smartphones and tablets, and has been doing its personal factor ever since then. In reality, the corporate introduced its newest gadget, , simply sooner or later earlier than right this moment’s announcement, and because it so occurs, that cellphone options the basic Nokia emblem. Engadget has reached out to HMD International to search out out if the corporate plans to proceed utilizing that emblem.