Twitter CEO Elon Musk has a message for workers: Loyalty means nothing. Over the weekend, Musk laid off greater than 50 staff on the social media firm, together with considered one of his most vocal supporters, product head Esther Crawford.
Crawford famously made headlines again in November when she quote-tweeted a photograph of herself sleeping on the workplace days after Musk took over Twitter so as to meet his loopy deadlines. Regardless of criticism from people who stated Musk was making Twitter staff work around the clock to prove themselves, Crawford took it in stride, stating at the time that “doing exhausting issues requires sacrifice.” The Platformer newsletter first reported Crawford’s dismissal.
After Musk took over the corporate in late October, Crawford started to search for greater alternatives at Twitter, The Verge reported. She launched herself to the brand new CEO and pitched him new concepts on tips on how to enhance the corporate. Fairly quickly, Musk tasked her with relaunching Twitter’s Blue subscription product, which had a disastrous debut.
Crawford confirmed her departure from Twitter in a put up on Saturday night time.
“The worst take you possibly can have from watching me go all-in on Twitter 2.0 is that my optimism or exhausting work was a mistake,” she stated. “Those that jeer & mock are essentially on the sidelines and never within the area. I’m deeply pleased with the staff for constructing by way of a lot noise & chaos.”
Crawford wasn’t the one high-level worker laid off. Martijn de Kuijper, the founding father of Twitter’s axed publication platform, Revue, stated shortly after midnight on Sunday that he figured he was laid off when he obtained locked out of his electronic mail.
“Waking as much as discover I’ve been locked out of my electronic mail. Appears to be like like I’m let go. Now my Revue journey is basically over,” De Kuijper tweeted, including the saluting face emoji fashionable amongst Twitter staff leaving the corporate.
The Wall Avenue Journal reported that some staff appeared to have been laid off by way of electronic mail on Saturday, which knowledgeable them that their position had been eradicated after a wider assessment.
“Immediately is your final working day on the firm,” the e-mail acknowledged, in line with the Journal.
Since he took over Twitter, Musk has carried out at the very least 4 rounds of layoffs, per The Verge, leaving the corporate with lower than 2,000 staff. Twitter had greater than 7,500 employees when the billionaire took over.