Disney turns 100 years old this October, and the Walt Disney Firm has slowly however absolutely constructing as much as the large birthday. In direction of the tip of 2022, it launched Oswald the Lucky Rabbit’s first quick in a lengthy time, and with the Tremendous Bowl airing tonight, it’s flexing even additional with a minute-long showcase of the mega-corporation’s place in popular culture over the previous century.
Billed as a “particular look that honors the followers and storytellers who made this dream come true,” the Disney 100 video encompasses a plethora of footage to get you proper within the nostalgic feels. Along with the current day heavy hitters like Marvel, Star Wars, and Avatar, there’s additionally some well-beloved gems in classics featured like Peter Pan, Sleeping Magnificence, and even Keep in mind the Titans featured. With outdated voice over from Walt Disney and photographs of him creating Mickey Mouse included with house movies of youngsters in Disney costumes, it may be an efficient tug on the heartstrings.
But in addition, it’s undermined partly by the truth that Disney laid off 7,000 folks only a handful of days in the past. The information broke the identical day that returning CEO Bob Iger introduced that sequels for Toy Story, Frozen, and Zootopia (all of which had been featured right here) had been within the works. For as a lot touching footage as there may be within the Tremendous Bowl spot, it’s not fallacious to name this a grimly timed flex, and that’s with out entering into the mess Disney stepped into final yr with Florida’s “Don’t Say Gay” invoice and the way it affected its many employees.
The Tremendous Bowl airs tonight, and can absolutely characteristic teasers for a wide range of upcoming Disney movies and exhibits, together with The Mandalorian and The Little Mermaid.
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